How Do SEO and Social Media Work Together to Enhance Your Business Visibility and Attract Clients?
At New Found Agency, we know how challenging it can be to make your business stand out in today’s crowded digital world. Every day, potential clients are searching for the services you offer, but if you’re not visible where they’re looking, you could be missing out on big opportunities. That’s where SEO and social media come into play—two powerful tools that, when combined, can boost your business visibility and attract a steady stream of clients.
But how exactly do SEO and social media work together? Let’s break it down into actionable steps you can take to start making a real impact today.
1. Unify Your Online Presence to Create More Visibility
Imagine your business as a brand new coffee shop. You want people to find you, right? SEO (Search Engine Optimization) is like making sure your coffee shop is listed on Google Maps, and social media is like putting up eye-catching posters all over town. When both work in sync, you’re creating a unified online presence that makes it easier for people to find and trust you.
At New Found Agency, we help you optimize both fronts—SEO helps you rank in search engines while social media ensures your presence is felt across platforms like Instagram, Facebook, and LinkedIn.
Your Next Step:
Make sure your business has a consistent brand message across your website and social media. Use similar keywords, colors, and tone. This strengthens your brand identity, so no matter where someone finds you, they recognize you instantly.
2. Drive More Traffic from Social to Your Website
Think of your website as your digital storefront. Social media is one of the best ways to bring people to that store. Every post you share, every blog link you put up, creates a pathway back to your site where potential clients can learn more about you.
When we work with clients at New Found Agency, we focus on turning social traffic into website visitors. And here’s the best part: as more people visit, search engines see your site as relevant and active, which can boost your SEO rankings even more.
Your Next Step:
Share valuable content from your website—whether it’s a blog, a special offer, or a case study—on your social platforms. Watch how this starts driving traffic back to your site!
3. Create Shareable Content to Amplify Your Reach
At New Found Agency, we love creating content that gets shared. Why? Because the more people who share your content, the wider your reach. Social sharing doesn’t just expose you to new audiences; it’s also a great way to signal to search engines that your content is valuable. This means better SEO rankings, more visibility, and—yep, you guessed it—more clients.
Your Next Step:
Think about what makes your content shareable. Is it educational? Entertaining? A mix of both? Create content that resonates with your audience, and encourage them to share it. Those shares will extend your reach far beyond your existing followers.
4. Leverage Social Media for Valuable Backlinks
Backlinks (links from other websites pointing to yours) are SEO gold. Social media gives you the perfect platform to get those backlinks. When your content gets noticed by influencers or shared by industry experts, you increase the chances of them linking back to your site. Every backlink is a vote of confidence that boosts your SEO.
At New Found Agency, we help businesses create content that’s not only shareable but also linkable. It’s all about creating value for others to reference.
Your Next Step:
Reach out to industry leaders or influencers who can help amplify your content. The more quality backlinks you earn, the better your SEO, which means more visibility for your business.
5. Boost Your Local SEO with Social Media Engagement
Are you targeting local customers? Social media can work wonders for improving your local SEO. Interacting with your community online—whether through responding to reviews, hosting a local event, or encouraging check-ins—strengthens your local presence. And let’s not forget: social platforms like Facebook, Yelp, and Google My Business are crucial for local SEO rankings.
At New Found Agency, we understand the power of local. By engaging with your community online, you build trust and relevance for local searches.
Your Next Step:
Stay active in your local community online! Respond to reviews, create posts that mention local events, and encourage customers to check in when they visit your business. These small actions add up to big SEO gains.
6. Build Trust with Your Audience Through Engagement
At New Found Agency, we believe in the power of trust. SEO helps people find your business, but social media gives them reasons to trust you. The more you engage with your audience—by answering questions, sharing insights, and showcasing your personality—the more loyal they become. And trust translates to conversions.
People want to do business with brands they know, like, and trust. When potential clients see that your business is active on social media and ranks highly in search results, it builds the confidence they need to choose you.
Your Next Step:
Get personal with your audience. Respond to comments, share behind-the-scenes content, and show the human side of your brand. The more you connect, the more you convert.
The Power of SEO + Social Media = Business Growth
Combining SEO and social media isn’t just a strategy—it’s a way to future-proof your business. At New Found Agency, we’ve seen firsthand how this dynamic duo can elevate visibility, drive traffic, and ultimately grow your client base. When you align these two forces, your business becomes more discoverable, more trustworthy, and better positioned to attract new customers.
So, are you ready to take action? Reach out to us at New Found Agency, and let’s start boosting your online visibility together.