1. SEO and Social Media: The Perfect Partnership

It’s easy to think of SEO and social media as two separate things—SEO is about optimizing your website for search engines, and social media is about engaging with people, right? Well, it turns out, they work beautifully together. At NEW FOUND AGENCY, we treat them as a power couple. Here’s why:

• Amplifying your reach: Social media helps you get your optimized SEO content in front of more people, increasing visibility.
• Building credibility: When your business shows up on social media and in search results, people trust you more, which leads to higher clicks and conversions.

2. The Secret Formula for Success

So, what’s our secret formula at NEW FOUND AGENCY? Here’s a breakdown of the key steps:

a) Create Value-Driven Content

We always remind our clients—content is king, but only if it offers real value. Whether it’s a blog post, a video, or an infographic, your content needs to solve problems, answer questions, or entertain. When you create content that people are searching for (and would want to share on social media), you’re setting yourself up for SEO and social success.

Pro Tip:

• Think about what your customers are struggling with, and create content that helps them. Use keywords naturally so search engines know what you’re talking about, but make sure it’s human-first.

b) Maximize Keywords and Hashtags

At NEW FOUND AGENCY, we always stress the importance of getting the most out of your keywords and hashtags. Keywords are crucial for SEO, and hashtags are your best friend on social media. When you use them together, you’re creating multiple pathways for people to find you.

• Hashtags: They’re like signposts for your content. Use relevant hashtags on platforms like Instagram, Twitter, and LinkedIn to boost discoverability.
• Keywords: Just like you’d optimize your website content with keywords, make sure your social posts include them too. This helps with social search and improves your visibility on Google.

c) Optimize Your Social Profiles for Search

Your social media profiles are often the first thing people see when they search for your business, so make sure they’re in top shape. We always advise clients to treat their social profiles as extensions of their website’s SEO efforts.

Actionable Steps:

• Include relevant keywords in your bio and profile descriptions.
• Ensure your profile info is consistent across all platforms—this builds trust.
• Always link back to your website.

3. It’s All About Engagement

It’s not enough to just post content and walk away. Social media is all about creating a community, and engaging with your audience is key. The more active you are, the more your posts will get seen, liked, shared—and even linked to, which is great for SEO.

Some fun engagement ideas we love:

• Ask questions: Get conversations going by asking for opinions or feedback.
• Respond to comments: Don’t just post and disappear. Responding to comments shows you care and builds loyalty.
• Host contests or giveaways: A great way to boost interaction and get your audience excited.

The more engagement your social posts receive, the better they perform in both social algorithms and search engines. Double win!

4. Supercharge with Paid Ads

If you’re looking for faster results, consider paid ads as a way to boost your efforts. At NEW FOUND AGENCY, we often recommend combining organic strategies with paid social media ads for a balanced approach. These ads can target specific keywords and demographics, driving qualified leads to your site.

Consider these platforms:

• Facebook & Instagram Ads: Great for targeting specific audiences with precise demographics and interests.
• Google Ads: Works seamlessly with your SEO strategy to capture people already searching for what you offer.
• LinkedIn Ads: A perfect match for B2B lead generation.

5. Measure and Optimize Your Efforts

At NEW FOUND AGENCY, we believe that what gets measured gets improved. You can’t just set your SEO and social media strategies on autopilot you need to keep track of what’s working and adjust along the way. Pay attention to these key metrics:

• Organic traffic: Is your website seeing more visitors from search engines and social referrals?
• Engagement: Are your followers engaging with your content (likes, comments, shares)?
• Conversions: How many of your social media followers are becoming actual leads?

Use tools like Google Analytics and social media insights to track these metrics. Over time, you’ll start to see what’s working and where you need to pivot.