How Can Optimizing Your Website’s SEO and Design Together Increase Conversions by 30%?
In the digital marketing world, there’s a vital formula for success that many overlook: combining SEO and design. At New Found Agency, we know that the intersection of SEO and design is where conversions flourish. By aligning these strategies, we’ve seen firsthand how our clients can boost their conversions by up to 30%—and in today’s competitive landscape, that’s game-changing.
In this post, we’ll break down how combining SEO and web design creates a user experience that keeps visitors on the site, directs them to key actions, and boosts your bottom line.
Why SEO and Design Together? New Found Agency’s Approach
SEO drives traffic; web design converts it. When these elements work in unison, your website becomes a conversion machine. At New Found Agency, our approach integrates SEO data insights with a user-centric design strategy to make sure every visitor finds what they need—and fast. Here’s how we’re making it happen for our clients and how you can benefit too.
How Combining SEO and Web Design Boosts Conversions by 30% (or More!)
1. Enhanced User Experience (UX) = More Engaged Visitors
A well-optimized site draws visitors in, but a thoughtfully designed user experience keeps them engaged. New Found Agency utilizes SEO insights to identify high-traffic pages and then enhances the design of those pages to be more visually compelling, engaging, and conversion-focused. When visitors can easily find relevant content that looks appealing, they’re far more likely to stay, explore, and take action.
Action Step: Use Google Analytics to identify your top-performing pages and give these pages a UX upgrade—add visuals, improve readability, and streamline CTAs (call-to-actions).
2. Optimized Mobile Design that Speaks to Today’s Users
As mobile browsing dominates, a mobile-friendly design is non-negotiable. New Found Agency emphasizes SEO practices like mobile-first indexing and ensures our clients’ sites are visually appealing and functional on all devices. This not only satisfies Google’s criteria but also creates a frustration-free mobile experience that boosts conversions across the board.
Action Step: Check your mobile layout—ensure CTAs are easy to click, menus are simplified, and text is readable without zooming.
3. Site Speed: The Key to Reducing Bounce Rates and Improving Conversions
Users and search engines alike are impatient. A one-second delay can decrease conversions by up to 7%. To prevent this, New Found Agency uses speed optimization techniques, like image compression, code minimization, and CDN usage, to keep load times to a minimum. These changes enhance your SEO while improving the user experience and conversion rate.
Action Step: Run a speed test on Google’s PageSpeed Insights, then prioritize reducing load times with image compression and code cleaning.
4. Structured and SEO-Friendly Navigation that Guides Visitors to Conversion
Navigation is a silent but powerful element. A well-organized, SEO-friendly navigation structure helps search engines crawl your site and lets users find what they need without friction. New Found Agency implements breadcrumb navigation and clear, strategic menu layouts so users can intuitively navigate your site, building confidence and leading them toward conversion.
Action Step: Simplify your navigation—ensure every page is accessible in three clicks or less and use clear, descriptive labels.
5. Data-Driven Design Adjustments to Maximize Conversion Potential
At New Found Agency, we don’t guess; we use data. Through A/B testing and analytics, we determine which SEO and design elements work best together to convert. This may involve refining CTA placements, optimizing content structures, or even tweaking color schemes based on user preferences.
Action Step: Start by A/B testing different designs—try varying your CTA buttons’ color or placement and track which layout yields the highest conversions.
Real Results: The New Found Agency Difference
Imagine: a small e-commerce brand’s site conversion rate jumped by 30% after implementing SEO-driven design changes. By optimizing load speed, refining mobile layout, and organizing navigation, the brand saw a marked improvement in both engagement and sales. With an aligned approach, similar results are within reach for any business.
Getting Started: How to Integrate SEO and Design for Conversions
- Audit Your Site with SEO and UX in Mind: Identify which pages need both SEO improvements and design upgrades.
- Prioritize Mobile Optimization: Tailor CTAs and navigation for mobile users to boost conversions on all devices.
- Invest in Speed: Reduce load times with New Found Agency–recommended optimizations.
- A/B Test Continuously: Use A/B testing to refine the user experience, drawing on data to guide decisions.
Conclusion
At New Found Agency, we’re committed to helping businesses leverage SEO and design as a powerful duo that boosts conversions. Combining these forces has real, measurable impacts, increasing not only your website traffic but also the quality of visitor engagement and, ultimately, your conversion rate. Ready to transform your website into a conversion powerhouse? Connect with us today and let’s get started on a strategy tailored to your goals.