1. Start with a Clear, Compelling Headline

Your headline is the first thing visitors see, so it needs to grab their attention right away. Think of it as your chance to tell them what you’re offering and why they should care—all in one sentence.

• SEO Tip: Include your primary keyword in the headline to boost your search rankings. For example, if your target keyword is “affordable web design,” make sure it’s front and center in the headline.
• UX Tip: Make sure the headline speaks directly to your audience’s pain point. It should be clear, concise, and aligned with the visitor’s search intent.

Actionable Tip: Does your headline clearly communicate value? If it doesn’t answer “what’s in it for me?” within seconds, it’s time for a refresh.

2. Keep the Design Simple and Focused

A cluttered landing page can overwhelm visitors, causing them to bounce. Less is more when it comes to high-converting pages. You want to guide users through a seamless experience, leading them directly to your call-to-action (CTA) without distractions.

• SEO Tip: A clean, simple design improves page speed, which is a critical SEO ranking factor. Google rewards faster sites, so avoid loading your page with heavy images, videos, or unnecessary elements.
• UX Tip: A simple layout helps visitors focus on the essential information, making it easier for them to understand what action you want them to take.

Actionable Tip: Test your page’s load speed using tools like Google PageSpeed Insights. If your landing page takes more than 3 seconds to load, you could be losing conversions and rankings.

3. Optimize Your Call-to-Action (CTA)

Your CTA is where conversions happen. Whether it’s a “Sign Up Now” button or a “Get Your Free Quote” form, the CTA needs to stand out and be crystal clear.

• SEO Tip: Include keywords in your CTA’s anchor text or button labels. If the keyword is “SEO services,” something like “Get SEO Services Today” will work both for SEO and for guiding visitors toward action.
• UX Tip: Make your CTA visually prominent with contrasting colors, large buttons, and compelling text. Ensure it’s above the fold, so users don’t have to scroll to take action.

Actionable Tip: Check your current landing pages. Can visitors immediately see and understand your CTA without scrolling? If not, adjust the placement or design for better results.

4. Use Engaging, Benefit-Driven Content

Great content is the backbone of both SEO and UX. But remember, it’s not just about keywords—your content needs to speak to your audience’s needs and offer clear solutions.

• SEO Tip: Use your target keywords naturally throughout the content, especially in headings, meta descriptions, and image alt tags. But don’t stuff keywords; Google’s algorithms are smart enough to prioritize high-quality, relevant content over keyword overload.
• UX Tip: Focus on benefits over features. Users want to know how your product or service will solve their problem or improve their life. Break up content into digestible sections with subheadings and bullet points for easy reading.

Actionable Tip: Does your content address your users’ pain points and explain how your solution helps? Rewrite any feature-focused language into benefit-focused messaging that resonates with your audience.

5. Build Trust with Social Proof and Testimonials

People are more likely to convert if they see that others have had a positive experience with your product or service. Add social proof like customer testimonials, reviews, case studies, or logos of companies you’ve worked with to build trust.

• SEO Tip: Mark up reviews with schema to make them eligible for rich snippets in search results. This can increase your page’s visibility and click-through rate (CTR).
• UX Tip: Place testimonials near the CTA or throughout the page in strategic places where users might hesitate. Social proof reassures visitors at critical moments, encouraging them to take action.

Actionable Tip: Are your testimonials visible? Ensure that your landing page includes real customer feedback to boost credibility and conversions.

6. Optimize for Mobile Users

With over half of internet users browsing on mobile devices, your landing page must be optimized for mobile. A poorly designed mobile experience could kill your conversions.

• SEO Tip: Google favors mobile-friendly pages in search rankings, so make sure your landing page is responsive and loads properly on all devices. Use tools like Google’s Mobile-Friendly Test to check how your page performs.
• UX Tip: Keep forms simple and use large, tappable buttons. Mobile users don’t want to pinch and zoom or struggle with complicated forms. Make it easy for them to take action.

Actionable Tip: Visit your landing page on your smartphone. Can you easily navigate, read the content, and fill out forms? If not, it’s time to make adjustments for mobile users.

7. Include Clear, SEO-Optimized Meta Tags

While meta tags don’t directly impact conversions, they play a crucial role in SEO by telling search engines (and potential visitors) what your page is about.

• SEO Tip: Write compelling meta titles and descriptions that include your target keywords. Keep the meta description under 160 characters and make sure it entices users to click.
• UX Tip: Meta tags influence the first impression people get from your page on search engines. A clear and inviting description can significantly increase your click-through rate, bringing in more qualified traffic.

Actionable Tip: Check your meta tags now. Are they clear, keyword-rich, and inviting users to click? If not, refresh them for both SEO and conversions.

Ready to Boost Your Conversions?

Designing a landing page that converts well requires a delicate balance between SEO and user experience. At New Found Agency, we know how to bring both together. We create high-converting landing pages that rank well on search engines and provide an intuitive, user-friendly experience that encourages visitors to take action.

Don’t let an underperforming landing page stand in the way of your growth. Contact us today, and let’s design a landing page that drives results and helps your business succeed!